I just read an article about Google on the Financial Times Website.
What peaked my interests were these quotes from Google’s CEO Eric Schmidt:
We are very early in the total information we have within Google. The algorithms will get better and we will get better at personalisation.
The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?’
We cannot even answer the most basic questions because we don’t know enough about you. That is the most important aspect of Google’s expansion.
Recapitulating, I’d say it this way:
We are Google. Resistance is futile. You will be data mined. We will add your informational distinctiveness to our database. Your culture will adapt to be serviced by us.
Is it just me being paranoid, or does anyone else also think that Google is overdoing it?
Just think about it for a moment.
Do you use Google.com as your main search engine?
Do you surf the web with the Google Toolbar?
Do you use Gmail to store your emails?
Do you read feeds via Google Reader?
Do you stay in contact with friends by Google Talk?
Do you watch videos at youtube?
Do you use Google Earth to look at places?
Do you blog at blogger.com?
Do you display ads from Google Adsense? Hey, I do.
Do you Check your stats with Google Analytics?
There are a lot more things you can do with Google. And everything you do leaves data for Google to analyze.
Is it used to enhance their service? Maybe.
Can it be used in a bad way? Yes.
Do I want one single company do know that much about me? Heck, no!
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Yes, the Goog is going to know all about us, which is kinda amusing given how little google actually lets the rest of the world know about it. Can we escape their data mining? Only if you want to disappear from the digital world - which is obviously going to be difficult given the fact that you are a blogger…
In some ways i actually look forward to a more transparent society, where in we can say to people claiming to represent the silent majority, “Prove it”.
Yeah, but I actually don’t think it’s “amusing”, I’d rather say “pretty scary”. How can we be sure what Google is doing with all that amount of data if it does everything to keep it’s little secrets? I actually like Google, I love their search service, I’m also using Gmail - but this is, when You think of it, pretty uncontroled.
Pretty scary is the correct word here. And they are getting pretty good at it. The recently announced feature where a searcher can tag the SERP links tat she does not want to view in a related search or the way YouTube is “suggesting” videos based on past search patterns is amazing and scary at the same time. On the gun point, I’d choose “scary”
Transparency is almost always good, but only if it is done both ways. A transparent customer for nontransparent companies sounds creepy.
Not paranoid at all! But I’d rather Google did it than Microsoft if anyone’s going to do it I think!
I agree, partially. Microsoft is often seen as evil, so people’s awareness is higher. Google is still seen as the friendly, lighthearted bunch - more of a lifestyle than big business. I hope that doesn’t turn out to be a dangerous mindset.
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It’s sort of alarming, but I fear for those people who have more to lose than I. So no, I don’t think you’re being paranoid at all, Tobsy. (Oh, and you can add feedburner on that Google list, too!)
I agree with Tobsy, a transparent customer for nontransparent companies is creepy and you can’t get much more nontransparent than Google.
I was just saying to a business associate today that Google is very similar to the Borg from Star Trek!
* www.google.com.au is my main search engine
* I use Gmail for some of my personal emails
* All my feeds are read via Google Reader
* Google Adsense is my biggest source of income by far and they also do my traffic monitoring via Google Analytics
I use vivisimo as my main search engine and don’t use Gmail. But Google is still part of my everyday life.
Well, we can always hope for the best, I guess. But it can’t hurt to expect the worst. Just in case.
I have a similar post about this suject on my site.
I also agree with you. This is a little tooooo much information that G is seeking on me.
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I totally agree with you…Google already knows too much about users and their habits on internet
“The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?’”
is this a joke??
is there any one in this “room” thinking that he/she remained “intact” (with regards privacy) after a 10-year internet usage?
This is not a silent room. Indeed, this room is screaming to be heard! This room has too many backdoors, not a single/innocent entrance!
Some time ago, I had the same thoughts and took some precautions:
-tracking you is mainly done via cookies, so simply switch them off. For Firefox get the CookieSafe extension, with this you can allow cookies for the current session only, with 2 clicks.
-alternatively use a google scraper such as http://www.scroogle.org/ which gets the search results at google for you.
-to read feeds, I use http://www.netvibes.com . Moving there is made easy by using a OPML file.
-use Jabber instead of GoogleTalk (or ICQ, AIM, MSN for that matter). It uses the same technology but you can use different servers.
-and finally and most importantly: switch of cookies. this works for all sites. Nobody can tell it´s you, when you come back the next day.
but is not that easy to just switch off cookies
Many sites require cookies to work properly
Google is set to take over the entire world! Nooooo!
Lol.
It’s kind of weird, knowing others can easily know what you’re up to. But then again, with so many users out there, they can’t possibly track each and everyone. ;p
[…] symbol in popular culture for any juggernaut against whom “resistance is futile”. Stefan Tobaben:We are Google. Resistance is futile. You will be data mined. We will add your informational […]
I’ve stopped letting Google have my cookie for search. I do this by using my local national Google site for search and blocking all cookies going to it. Hovever I use the .com site for my other Google services (where I allow cookies) so I still get the convenience of being able to log into GMail without needing a password.
I am getting a bit worried about Google. I think their motto is less “Do no evil” and more “A little more evil day by day,”
it is kinda scary how much information google has from its users.
I am slightly bothered by my dependency on Google, but I find that it’s so hard to resist not doing a search on Google at least once a day. Sad, I know.
I agree with most of what has been said. Google has too much information. But what will you do? Stop using google? If you do use google, you sell your soul to the “devil” himself. If you don’t, you will be so far behind your “competitors” that you won’t hold it.
And I must point out that Google knows nothing about me as an individual. Google can only tell what we do as a Group. If Google, someday, revail some information about me, as a human being, I can process them and get rich!!!
Google can also track you via your IP address, if you have broadband, and your browsing habits, as many an Adsense cheat has found in the past.
Solution: Use a different browser for querying Google, one which only connects to the internet via a third-party proxy.
All the companies will try to find more about the internet users because they are potential customers. Knowing their behavior and needs will become the main goal of big companies if is not already their main target!
Google is defiantly doing a great job of watching everything we do. Just that tool bar alone has always worried me a little. But yeah I use Google for almost everything. Mostly because there reliable I hate when I use a service and then the data much like your friend 250gb just disappears. Nothing is more frustrating. The real problem is I feel like slowly my freedoms are disappearing under my lord Google.
The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?’
That seriously just freaked me out. I do NOT want to ask a search engine these types of things, as it would require it to know way too much personal information about me.
Oh boy.
Those of us that run several blogs are probably known pretty well by Google. There’s no where to hide, unless there is no internet there.
I usually consider Google to be a fairly good company. However this article does start to get me thinking. Google does have a ton of information about us. What if the leadership in Google were to change in a few years, and they were to misuse that information. It scares me to think about that.
You are abought that. Just when you think they are archiving our gmails. They can use that bigtime. becouse that i dont use gmail for private stuff, and when i open a gmail account i always give fake info. i rather have my private stuff on my hosting account
But it is not easy to get around the web these days without them.
I use search, calendar, mail, …
They must know me better than my wife I guess
Interesting post. It’s funny, you really dont think about it much but I use Google in about 6 different ways every day.
Hmm.Looks cool.Thanks for posting.
Like your post.This is nice.Thanks for posting.
Great post Dude.. Keep it up. Waiting for ur another post.
If we are google then what google has become? LOL. interesting talking. I respect your thought.
Every company attempts to collects information about their users. Google is no different from others. I am not sure if I actually feels more comfortable with Google holding onto my personal information than any other company. But, it’s not like we have any other choice…
I am sure Google knows its limits as far as collecting personal information from people is concerned. Nothing weird like going deep into our innermost minds….
Google can be your best friend if you know how to get the benefit from it for money making.
I don’t like being “observed”… I don’t like different organizations collecting my personal info, not telling of search engines. I would prefer private things stay private. All they need in Google - to keep what people have posted and return it after request in a search results form. I believe I am smart enough to choose what I need from what is suggested - MYSELF…
Google is a near-monopoly. The sooner it suffers a few setbacks, and some other companies can get a look-in, the better it will be for the internet.
People don’t mind it because it seems benevolent, but a dictatorship is such no matter how friendly the police are.
I think Google has earned their position in the market and is far from comparison with a monopoly or dictatorship. These additional, useful and effective services being provided by google are the reasons that it is reached its position and will continue to dominate. and in terms of privacy, that is the price we all pay for using any company’s services, and i would only worry about my personal data if Google bought the government.
I really hate google, but its a love hate relationship because we have to rely on them as webmasters. Their adsense program is even garbage now, it hardly pays like it used to. They also dropped their affiliate program meaning you have to start over and change code for their new site. I think they are becoming too big for their own good.
I love google, they have changed the internet for the better.
I agree, partially. Microsoft is often seen as evil, so people’s awareness is higher. Google is still seen as the friendly, lighthearted bunch - more of a lifestyle than big business. I hope that doesn’t turn out to be a dangerous mindset.
great post here
Transparency is almost always good, but only if it is done both ways. A transparent customer for nontransparent companies sounds creepy.
Tnx for this helpful article!
You make some really interesting and somewhat disturbing points here. I hadn’t realized how much I actually use Google and its various other services. I even text Google for directions and definitions when I’m not at a computer.
Well, From the time being Google has developed themselves, as they have reached in every moment of the life. But a question also arise in my mind whether a company can specialize in every thing, I don’t use to stick to Google for everything , but do a lot of search by using Google search Engine.
Google is googling a lot in to our lives and that is scary.
Transparent customer for nontransparent companies sounds creepy.These additional, useful and effective services being provided by Google are the reasons that it is reached its position and will continue to dominate
Yes, it’s too much info, but what really are we going to do about it. If it’s not a private company it’s the gov. I mean in the UK they are talking about national i.d. cards that have all your info on it!
I think Google has earned their position in the market and is far from comparison with a monopoly or dictatorship.I love Google, they have changed the internet for the better.Google is still seen as the friendly, lighthearted bunch - more of a lifestyle than big business.
Yes Great “G” want to know each and every thing about out life, As quote given here in simple word GOOGLE Want to RULE in our life.
You will be data mined. We will add your informational distinctiveness to our database.
Transparent customer for nontransparent companies sounds creepy.
I even text Google for directions and definitions when I’m not at a computer.
Transparency is almost always good, but only if it is done both ways.
People love to play with google search and they truly loving google service become part of internet life so there is noting to bad to database storage.
I think Google has earned their position in the market.I love google.They have change the internet in to a very very good position.Thanks for sharing this with us.
You got a good point there about them having a lot of information about me (and the rest of the world), but I don’t think you have anything to worry about, so many people have got there eye on Google (including the government) that they’d be crazy to try anything that would upset even a percent of their users.
I use google services, google has provided us a very friendly conception, but there mast be some who has to be an alternative.
Monopoly is the not a good thing to go.
very informative posting, many among us stored our personal data on google, i think it may be safe from hacking.
very informative post.I also use google services.Google has provided us a very friendly conception.Thanks for sharing such a great post with us.Keep posting.
2 years later and Google is even bigger…
Thanks for posting! Really great.
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I agree with most of what has been said. Google has too much information.
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Yes, I wouldn’t really like any web site to store and analyze the information about me and my life. Frankly speaking, I believe that one shouldn’t ask any site what he should do tomorrow or what job he should take. These are personal questions and a person should answer them by himself. I can consider Google just to be a nice source of information.
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Yes, I wouldn’t really like any web site to store and analyze the information about me and my life. Frankly speaking, I believe that one shouldn’t ask any site what he should do tomorrow or what job he should take. These are personal questions and a person should answer them by himself. I can consider Google just to be a nice source of information.
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As long as google don’t ever sell information on, or pass to governments then I can handle it. I don’t mind so much as I choose to use google, they aren’t the only option. People can choose to be a google person or not and this is good
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I really hate google, but its a love hate relationship because we have to rely on them as webmasters. Their adsense program is even garbage now, it hardly pays like it used to. They also dropped their affiliate program meaning you have to start over and change code for their new site. I think they are becoming too big for their own good.
As long as google don’t ever sell information on, or pass to governments then I can handle it. I don’t mind so much as I choose to use google, they aren’t the only option. People can choose to be a google person or not and this is good
I just use suggest since I found it and I think it should be offered at least as an option. E.g. with google adsense you can place a search bar on your website, why not offering the option of suggest search bar?
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