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May 24, 2007

We are Google. Resistance is futile. You will be data mined.

Posted in: Internet

I just read an article about Google on the Financial Times Website.

What peaked my interests were these quotes from Google’s CEO Eric Schmidt:

We are very early in the total information we have within Google. The algorithms will get better and we will get better at personalisation.

The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?’

We cannot even answer the most basic questions because we don’t know enough about you. That is the most important aspect of Google’s expansion.

Recapitulating, I’d say it this way:

We are Google. Resistance is futile. You will be data mined. We will add your informational distinctiveness to our database. Your culture will adapt to be serviced by us.

Is it just me being paranoid, or does anyone else also think that Google is overdoing it?

Just think about it for a moment.

Do you use Google.com as your main search engine?
Do you surf the web with the Google Toolbar?
Do you use Gmail to store your emails?
Do you read feeds via Google Reader?
Do you stay in contact with friends by Google Talk?
Do you watch videos at youtube?
Do you use Google Earth to look at places?
Do you blog at blogger.com?
Do you display ads from Google Adsense? Hey, I do.
Do you Check your stats with Google Analytics?

There are a lot more things you can do with Google. And everything you do leaves data for Google to analyze.

Is it used to enhance their service? Maybe.

Can it be used in a bad way? Yes.

Do I want one single company do know that much about me? Heck, no!


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